Bradley Horowitz (photo ©Joi) is the new head of Google+ and announced various changes to Google’s social network. The platform will be split into separate areas where the Photos service will be devoted to image management, Streams will keep Google+ core and Hangouts while the service that should be devoted to audio / video communications and the classic text messaging.
Google+ polarized users opinions in a manner very different from Facebook. The social network created by Mark Zuckerberg is loved or hated but is used regularly by many people who hate it. Google’s social network is loved by those seeking new interesting people and is considered a ghost town by the ones who can’t go beyond Facebook’s patterns.
Another element that Google+ fans appreciate compared to Facebook is the higher average quality of the posts. However, in today’s social world success is measured by millions of users and from this point of view undoubtedly Google+ is far behind Facebook but also other competitors such as Twitter. The consequence is that Google now has new plans to develop its social network.
Since its start, Google+ has been put at the center of Google’s ecosystem, interconnected in a deeper and deeper way with the other company’s services. This was just confirmed by Google senior vice president of products Sundar Pichai at the Mobile World Congress (MWC) being held this week in Barcelona, Spain.
In fact, Pichai stated that for the company Google+ represents two things: the stream and the social layer. He then stressed that social sharing works across Google’s products and services and this is the most important element.
The evolution of social media is rewarding some of them devoted to images and some devoted to communications. Google+ is a mix of these elements, built around the stream. It’s for this reason that the company decided to change its social network focusing more on the different areas separately.
For the moment there are no details on the development of new areas of Google+ so we’ll have to wait and see the actual changes. However, it seems that the path is to allow users to use the services separately, with fewer restrictions than in the past.