Google introduced a new compression algorithm called Brotli in order to reduce the traffic of web pages. The idea is that web sites transmit everything that composes the various pages in this compressed format allowing in this way also a higher loading speed. Google released Brotli as free / open source software under the Apache 2.0 license and put the source code available to anyone on GitHub.
Google announced a major corporate restructuring based on the creation of a holding company called Alphabet that will contain the companies now owned by Google. Google’s co-founder Larry Page will be the CEO of Alphabet and the other co-founder Sergey Brin will be its President. Google’s name will continue to exist as one of the new holding’s companies with Sundar Pichai, who’s been working there since 2004 and has been involved in the Android and Chrome projects, as its CEO.
Google continues its initiatives to fight the problem of patent trolling, which is the use of patents for the sole purpose of restricting competition and to obtain money through lawsuits or through agreements following threats of such actions. Recently the company announced the Google Patent Starter Program, an offer to grant some of its patents to some startups that meet certain requirements. One of the conditions is to join for at least two years to the License on Transfer (LOT) Network, an initiative for the exchange of patents created in 2005.
Bradley Horowitz, the Google executive who’s been in charge of Google+ and some newly separate services such as Photos for some months, announced a split between Google+ and YouTube. For a long time it was necessary to create a profile on the social network to gain access to other Google services and this went against many users’ wishes. Eventually, the company decided to change things by eliminating this need with the result that YouTube will be a well-separated service but this news will require a bit of time.
As of August 1, Google+ Photos will be gradually eliminated. The social network users can instead use Google Photos, the new independent photo management application. This change is part of the reorganization of the Google+ platform already announced in March 2015 and in this case is aimed at promoting Photos as a standalone service.